Corporate media are on the rise. In a country like Germany, where established journalistic standards like thorough research and independence are felt to be under attack by an ongoing commercialization, this fact is mostly met with suspicion and skepticism. In a country like China, where the times of a journalism dominated by government decree and formulaic propaganda are not long past, corporate publishing may even be a liberating force.
The Chinese business weekly “Economic Observer” has an interesting article (in english translation!) about The Evolution of Corporate Media, portraying among others a monthly magazine by the renowned real estate company Soho, the Soho XiaoBao 小报 (Soho Small Paper). The very excellent Danwei.org provides necessary background.